Consumer Search and Stock-out: A Laboratory Experiment

ISER DP No. 1104, 2020

50 Pages Posted: 1 Dec 2020

See all articles by Yuta Kittaka

Yuta Kittaka

Graduate School of Economics, Kobe University (JSPS Postdoctoral Research Fellow)

Ryo Mikami

Osaka University - Graduate School of Economics

Date Written: October 1, 2020

Abstract

We investigate the overall impact of stock-out on individual consumers' information search behavior through both search-theoretic and experimental approaches. As the probability of stock-out increases, search intensity decreases, while the expected number of searches may increase. Such increases in stock-out probability also deter consumers from participating in the market.

Keywords: consumer search, stock-out, search experiment, consumer behavior

JEL Classification: C91, D11, D43, D83, L13

Suggested Citation

Kittaka, Yuta and Mikami, Ryo, Consumer Search and Stock-out: A Laboratory Experiment (October 1, 2020). ISER DP No. 1104, 2020, Available at SSRN: https://ssrn.com/abstract=3706623 or http://dx.doi.org/10.2139/ssrn.3706623

Yuta Kittaka (Contact Author)

Graduate School of Economics, Kobe University (JSPS Postdoctoral Research Fellow) ( email )

Hyogo Prefecture
Japan

Ryo Mikami

Osaka University - Graduate School of Economics ( email )

1-7 Machikaneyama
Toyonaka, Osaka, 560-0043
Japan

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