The Publisher’s Guide to Navigating COVID-19
What’s New in Publishing 2020
83 Pages Posted: 12 Oct 2020
Date Written: October 6, 2020
This free-to-download report brings together the best examples we’ve seen of how news and media organisations have risen to meet the challenges of COVID-19. It looks at a range of tips and tactics to help all kinds of publishers, from subscriptions to eCommerce, the state of ad tech, and tools for building loyalty.
The Publisher’s Guide to Navigating COVID-19 report’s 80+ pages are split into seven chapters covering the pandemic’s impact on the media, what it means for subscription strategies, and how publishers are building loyalty and engagement.
It concludes with a chapter exploring the legacy of COVID-19; the structural issues it has accentuated, the trends it has accelerated, and what this means for publishers looking at their business plans for 2021 and beyond.
The report also comes packed with charts throughout and a comprehensive appendix, as well as recommendations for further reading.
Keywords: COVID-19, coronavirus, COVID, media, publishing, news media, digital media, innovation, tech, media economics, subscription strategies, engagement, journalism
JEL Classification: M30, M31, M37, M39, M00, M20, 041, 030
Suggested Citation: Suggested Citation