18 Pages Posted: 3 Feb 2003
Date Written: 18 2000 5,
Marketing co-operatives (MCs) are analysed from an incomplete contracting perspective. The requirement of the domination of control by the members of a MC is a threat to the survival of a MC in markets where the level of asset specificity at the processing stage of production is increasing. However, a MC may remain an efficient governance structure when the increasing level of asset specificity is compensated for by a sufficient increase in the extent of product differentiation.
Keywords: marketing cooperatives, incomplete contracts
JEL Classification: M, M10, L2, D2, G3
Suggested Citation: Suggested Citation