Marketing Co-Operatives

18 Pages Posted: 3 Feb 2003

See all articles by George W.J. Hendrikse

George W.J. Hendrikse

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM); Erasmus Research Institute of Management (ERIM)

Cees P. Veerman

Wageningen University

Date Written: 18 2000 5,

Abstract

Marketing co-operatives (MCs) are analysed from an incomplete contracting perspective. The requirement of the domination of control by the members of a MC is a threat to the survival of a MC in markets where the level of asset specificity at the processing stage of production is increasing. However, a MC may remain an efficient governance structure when the increasing level of asset specificity is compensated for by a sufficient increase in the extent of product differentiation.

Keywords: marketing cooperatives, incomplete contracts

JEL Classification: M, M10, L2, D2, G3

Suggested Citation

Hendrikse, George W.J. and Veerman, Cees P., Marketing Co-Operatives (18 2000 5,). Available at SSRN: https://ssrn.com/abstract=370815

George W.J. Hendrikse (Contact Author)

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Cees P. Veerman

Wageningen University ( email )

Hollandseweg 1
6700 HB Wageningen, 6706KN
Netherlands

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