Factors Influencing Investment Decisions of Individual Investors Working in Hazara Division Industrial Zone

International Journal of Management, 11(9), 2020, pp. 360-367

8 Pages Posted: 4 Dec 2020

See all articles by Muhammad Zulqarnain Safdar

Muhammad Zulqarnain Safdar

Department of Management Sciences, Abbottabad University of Science & Technology, Abbottabad, KP, Pakistan

Malik Muhammad Mateen

Research Scholar, Department of Management Sciences, Abbottabad University of Science & Technology, Abbottabad, KP, Pakistan

Muhammad Muddassar Khan

Department of Management Sciences, Abbottabad University of Science & Technology, Abbottabad, KP, Pakistan

Kiran Mustafa

Department of Economics, Abbottabad University of Science & Technology, Abbottabad, KP, Pakistan

Danial Zahid Shafique

Research Scholar, Department of Management Sciences, Abbottabad University of Science & Technology, Abbottabad, KP, Pakistan

Date Written: 2020

Abstract

Behavioral finance examines psychological and sociological factors that affect decisions when individuals making investment decisions. Investors carry out investment analysis used to examine assets, trends in the market, and past market data. Investors' judgment is linked with decision choices. It is commonly used to analyze information and know-how about business, minimize risk, and their outcome. The current study objects to investigate the impact of different factors like accounting information, self/firm image, advocate recommendations, personal financial needs, and neutral Information on investment decisions. The population of the study consists of all levels of individual investors who have been investing and wanted to invest in selected industries of the Hazara Division. The study was conducted on the 300 investors out of 169 investors that constituted the sample size. The current research found that there is a positive and significant impact of these factors on investment decisions.

Keywords: Individual Investors, Decision Making, Accounting Information, Self/Firm Image, Advocate Recommendation, Personal Financial Needs, Neutral Information

JEL Classification: G11, B31, E22

Suggested Citation

Zulqarnain Safdar, Muhammad and Mateen, Malik Muhammad and Muddassar Khan, Muhammad and Mustafa, Kiran and Shafique, Danial Zahid, Factors Influencing Investment Decisions of Individual Investors Working in Hazara Division Industrial Zone (2020). International Journal of Management, 11(9), 2020, pp. 360-367, Available at SSRN: https://ssrn.com/abstract=3709766

Muhammad Zulqarnain Safdar (Contact Author)

Department of Management Sciences, Abbottabad University of Science & Technology, Abbottabad, KP, Pakistan ( email )

Department of Management Sciences
Department of Management Sciences
Abbottabad, KP
Pakistan

Malik Muhammad Mateen

Research Scholar, Department of Management Sciences, Abbottabad University of Science & Technology, Abbottabad, KP, Pakistan ( email )

Department of Management Sciences
Department of Management Sciences
Abbottabad, KP
Pakistan

Muhammad Muddassar Khan

Department of Management Sciences, Abbottabad University of Science & Technology, Abbottabad, KP, Pakistan ( email )

Department of Management Sciences
Department of Management Sciences
Abbottabad, KP
Pakistan

Kiran Mustafa

Department of Economics, Abbottabad University of Science & Technology, Abbottabad, KP, Pakistan ( email )

Department of Management Sciences
Department of Management Sciences
Abbottabad, KP
Pakistan

Danial Zahid Shafique

Research Scholar, Department of Management Sciences, Abbottabad University of Science & Technology, Abbottabad, KP, Pakistan ( email )

Department of Management Sciences
Department of Management Sciences
Abbottabad, KP
Pakistan

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