Post-war City to a Tourism City: the Perspectives of Local Stakeholders on Post-war City Tourism Development in Jaffna, Sri Lanka

International Journal of Tourism Cities, 2020

Posted: 7 Dec 2020

See all articles by Whms Samarathunga

Whms Samarathunga

Department of Tourism & Hospitality Management, Rajarata University of Sri Lanka

Date Written: September 22, 2020

Abstract

Wars destroy the tourism cities by causing damages to its cultural and natural attractions. However, the postwar cities have great upward potentials to develop through careful and integrated tourism planning. Thus, the aim of this paper is to identify the perspectives of local stakeholders' on tourism development in a postwar city. The study employed qualitative methods in collecting and analyzing the data while closely referring to pertinent literature. Interviews, observations, and focus-group discussions have been the main data collection tools and content analysis was performed with NVivo (v.12) to analyze the data. Analysis of interviews, focus group discussion findings, and observations highlighted the availability of a plethora of tourism potentials within postwar Jaffna that include, both cultural and natural attractions: Hindu Kovils and Buddhist temples, colonial heritage, traditional cuisines, and way of life, beaches, flora and fauna, and sceneries. The study further identified lack of professionals, absence of a master plan, remoteness, poor infrastructure, and absence of tourist activities as main obstacles for tourism development in Jaffna. Finally, implications are forwarded based on stakeholders' perspectives to promote postwar city tourism in Jaffna. Wars are not common and postwar tourism cities are rare. The present study is focused on a destination where the war has ended, causing many damages to the destination. The study evaluates the tourism potentials and challenges based on stakeholders' perspectives and forwards implications for city tourism development despite postwar empirical glitches, which has rarely addressed in the tourism literature.

Keywords: Content Analysis, NVivo, Post-Conflict Development, Post-War Tourism, Post-War City, Sri Lanka Tourism, Tourism City, Tourism in Jaffna, Stakeholders’ Perspectives

Suggested Citation

Samarathunga, Whms, Post-war City to a Tourism City: the Perspectives of Local Stakeholders on Post-war City Tourism Development in Jaffna, Sri Lanka (September 22, 2020). International Journal of Tourism Cities, 2020, Available at SSRN: https://ssrn.com/abstract=3710288

Whms Samarathunga (Contact Author)

Department of Tourism & Hospitality Management, Rajarata University of Sri Lanka ( email )

Mihintale, 10300
Sri Lanka
+94718134115 (Phone)

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