On 'Value-Based Marketing' (2)

3 Pages Posted: 21 Sep 2003

See all articles by Dale Littler

Dale Littler

University of Manchester - Manchester Business School

Abstract

No abstract available.

Suggested Citation

Littler, Dale, On 'Value-Based Marketing' (2). British Journal of Management, Vol. 13, pp. 361-374, 2002. Available at SSRN: https://ssrn.com/abstract=371188

Dale Littler (Contact Author)

University of Manchester - Manchester Business School ( email )

P.O. Box 88
Manchester, M15 6PB
United Kingdom

Register to save articles to
your library

Register

Paper statistics

Downloads
30
Abstract Views
770
PlumX Metrics