E-Commerce to Improve Homemaker Productivity (Women Entrepreneur Empowerment at Meruya Utara, Kembangan District, West Jakarta, Indonesia)

Amalee: Indonesian Journal of Community Research and Engagement, Vol 1 No 01 | Jan 2020 | 13-24

12 Pages Posted: 8 Dec 2020

See all articles by Lucky Nugroho

Lucky Nugroho

Universitas Mercu Buana - Fakultas Ekonomi dan Bisnis

Nurul Hidayah

Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, Jakarta

Date Written: 2019

Abstract

[enter Abstract Body]The current phenomenon is that many homemakers have a side business following their skills and hobbies that aim to help their household financial needs. Previous research has shown that homemakers who are also women entrepreneurs have a significant contribution to family welfare. However, there are difficulties from homemakers in marketing their products and services. The method used in this international community service is socialization related to how to create an e-commerce account and use it as an alternative to selling their products and services. Furthermore, the outcome of this service activity is that homemakers can sell their products and services through e-commerce. According to the survey results on this socialization activity, it is known that the obstacle for homemakers is that education is still low, 65% of them have high school and junior high school education. Also, internet banking and mobile banking application ownership are still small, at 35%. Thus, the low ownership of internet banking and mobile banking applications has made it difficult for them to sell through e-commerce. All participants of the socialization stated that this activity was useful and increased their knowledge. Next to be able to increase their sales turnover is through improvements to the packaging of their products and services to make it more attractive to buyers.

Keywords: Homemaker, Women Enterpreneur, Mobile Banking, Internet Banking, E-commerce

JEL Classification: A19, D01, G29

Suggested Citation

Nugroho, Lucky and Hidayah, Nurul, E-Commerce to Improve Homemaker Productivity (Women Entrepreneur Empowerment at Meruya Utara, Kembangan District, West Jakarta, Indonesia) (2019). Amalee: Indonesian Journal of Community Research and Engagement, Vol 1 No 01 | Jan 2020 | 13-24, Available at SSRN: https://ssrn.com/abstract=3711901

Lucky Nugroho (Contact Author)

Universitas Mercu Buana - Fakultas Ekonomi dan Bisnis ( email )

Jl Meruya Selatan
Kembangan
Jakarta Barat, ID DKI Jakarta 11650
Indonesia

Nurul Hidayah

Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, Jakarta ( email )

Jl. Meruya Selatan
Kembangan
Jakarta Barat, DKI Jakarta 11650

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
93
Abstract Views
321
rank
375,627
PlumX Metrics