Influence of Smart Phone and Internet Usage Factors on Social Media Usage – A Morphological Study

International Journal of Management, 11(8), 2020, pp. 163-172

10 Pages Posted: 12 Dec 2020

See all articles by Dr. M. Suresh

Dr. M. Suresh

Assistant Professor, P.G and Research Department of Commerce, The Quaide Milleth College for Men, Medavakkam, Chennai, Tamil Nadu, India

Dr. P. Balaji

Assistant Professor, P.G and Research Department of Commerce, Guru Nanak College (Autonomous), Chennai, Tamil Nadu, India

P.M. Rameshkumar

Guest Lecturer, Department of Corporate Secretaryship, D.G Vaishnav College, Arumbakkam, Chennai, Tamil Nadu, India

Date Written: 2020

Abstract

The present study aimed to explore the association between smart phone and internet usage and social media usage among college students in Chennai city of Tamil Nadu. The researchers have adopted survey method to collect primary responses in online survey through structured questionnaire from 275 college students. The empirical evidences proves that there is a significant association between smart phone and internet users with respect to social media networking sites (SNS) users in the study area. Further, social media usage hours and age has significant role to determine the social media usage among the college students. The key factors of smart phone and internet usage are convenience, experience and demonstration which have significant and positive influence on social media usage among college students in the study area. The students are suggested to spend less time in social media and concentrate on other academic and skill enhancement activities for the betterment of their career in near future.

Keywords: Social Media, Internet, Smart Phone, Correspondence Analysis and Experience

Suggested Citation

Suresh, Dr. M. and Balaji, Dr. P. and Rameshkumar, P.M., Influence of Smart Phone and Internet Usage Factors on Social Media Usage – A Morphological Study (2020). International Journal of Management, 11(8), 2020, pp. 163-172, Available at SSRN: https://ssrn.com/abstract=3713723

Dr. M. Suresh (Contact Author)

Assistant Professor, P.G and Research Department of Commerce, The Quaide Milleth College for Men, Medavakkam, Chennai, Tamil Nadu, India ( email )

Medavakkam,
Chennai, TN
India

Dr. P. Balaji

Assistant Professor, P.G and Research Department of Commerce, Guru Nanak College (Autonomous), Chennai, Tamil Nadu, India ( email )

G.T.B. Nagar
Mumbai, Maharashtra 400 037
India

P.M. Rameshkumar

Guest Lecturer, Department of Corporate Secretaryship, D.G Vaishnav College, Arumbakkam, Chennai, Tamil Nadu, India ( email )

Guest Lecturer, Department of Corporate Secretarys
Guest Lecturer, Department of Corporate Secretarys
chennai, TN
India

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
54
Abstract Views
318
Rank
689,978
PlumX Metrics