Armchair Survey Research: A Possible Post-COVID-19 Boon in Social Science

Abstract

Post-COVID-19 technologies for higher education and corporate communication have opened-up  wonderful opportunity for Online Survey Research. These technologies could be used for one-to-one interview, group interview, group questionnaire survey, online questionnaire survey, or even ‘focus group’ discussions. This new trend, which may aptly be called ‘armchair survey research’ may be the only or new trend in social science research. If that is the case, an obvious question might be what is ‘survey research’ and how is it going to be easier in the post-COVID-19 world? This practical note is for promising researchers who have skills and eagerness to undertake good social science research for publication, but no fund. It highlights the essentials of science (e.g., falsifiability), methods (e.g., techniques of a questionnaire construction), and strategies (e.g., online focus group) for undertaking better online survey research, without any fund, in the post-covid-19 world.

Keywords: Social science, reliability, validity, falsifiability, questionnaire, interview, focus group, survey research, reliability, research publication, journal article, research funds

JEL Classification: Z18