Competition Network, Distress Propagation, and Industry Returns
98 Pages Posted: 19 Nov 2020 Last revised: 19 Nov 2021
Date Written: September 26, 2021
We build a competition network that links two industries through their common market leaders. Industries with higher centrality on the competition network have higher expected stock returns because of higher exposure to the cross-industry spillover of distress shocks. The competition intensity on the network is endogenously determined by the major players' economic and financial distress. We examine the core mechanism --- the causal effects of firms' distress risk on their product market behavior and the propagation of these firm-specific distress shocks through the competition network --- by exploiting the occurrence of local natural disasters and enforcement actions against financial fraud to identify idiosyncratic distress shocks. Firms hit by natural disasters or enforcement actions exhibit increased distress and then compete more aggressively by cutting profit margins. In response, their industry peers also cut profit margins and then become more distressed, especially in industries with high entry barriers. Crucially, distress shocks can propagate to other industries through common market leaders operating in multiple industries. These results cannot be explained by demand commonality or other network externality.
Keywords: Competition centrality, Economic and financial distress, Industry excess returns, Contagion, Natural disasters, Tacit collusion, Treatment externality
JEL Classification: G32, G33, L11, L14
Suggested Citation: Suggested Citation