Monetisation of Fake News in the Cyber Domain: A Roadmap for Building Domestic and International Cyber Resilience

Nizamani, Usama. "Monetisation of Fake News in the Cyber Domain: A Roadmap for Building Domestic and International Cyber Resilience." Journal of Strategic Studies 39, no. 4 (February 2020), 16-40. http://issi.org.pk/wp-content/uploads/2020/02/2-SS_Usama_Nizamani_No-4_2019.pdf.

26 Pages Posted: 19 Jan 2021

See all articles by Usama Nizamani

Usama Nizamani

Islamabad Policy Research Institute

Date Written: February 6, 2020

Abstract

The online domain has witnessed the proliferation of fake news in the past few years all over the world. This overwhelming amount of (dis)information has created incentives for the proliferators of fake news to benefit from ongoing political developments across the world, due to the courtesy of the existing model of online revenue generation on the Internet. The unregulated, liberal and open nature of the Internet has created an unintended consequence of incentive maximization for fake news. This paper takes an analytical look at the relationship between revenue generation model in the cyber-domain and how content producers of fake news benefit from it. This paper postulates that the existing online advertisement model remains lucrative for fake news publishers particularly in regions such as South Asia. Its interplay with social media platforms enables further monetization and spreading of fake news to Internet users. It analyses the relationship between these factors and suggests cross-sector solutions for de-incentivizing and countering fake news in the cyber domain.

Keywords: Fake News, Disinformation, Propaganda, Programmatic Advertising, Advertisement Dollars, Internet Intermediaries, Media Literacy, Online Revenue Generation

Suggested Citation

Nizamani, Usama, Monetisation of Fake News in the Cyber Domain: A Roadmap for Building Domestic and International Cyber Resilience (February 6, 2020). Nizamani, Usama. "Monetisation of Fake News in the Cyber Domain: A Roadmap for Building Domestic and International Cyber Resilience." Journal of Strategic Studies 39, no. 4 (February 2020), 16-40. http://issi.org.pk/wp-content/uploads/2020/02/2-SS_Usama_Nizamani_No-4_2019.pdf., Available at SSRN: https://ssrn.com/abstract=3727833

Usama Nizamani (Contact Author)

Islamabad Policy Research Institute ( email )

Suite 505, Evacuee Trust Complex,
Sir Agha Khan Road, F-5/1, Islamabad
Islamabad, Islamabad Capital Territory 44000
Pakistan
+92-51-9211346 (Phone)

HOME PAGE: http://https://ipripak.org/

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
73
Abstract Views
313
rank
460,181
PlumX Metrics