Sales and Rank on Amazon.com

12 Pages Posted: 20 Jan 2021

See all articles by Sherry He

Sherry He

University of California, Los Angeles (UCLA), Anderson School of Management

Brett Hollenbeck

University of California, Los Angeles (UCLA) - Anderson School of Management

Date Written: November 10, 2020

Abstract

In this note we provide a method for converting sales rank data into sales quantity. We show how sales quantity data can be extracted from product inventories on Amazon for a subset of products. We collect a large dataset using this method and then generalize results from Chevalier & Goolsbee (2003) by estimating the fit of a Pareto distribution model of sales rank for a large number of categories. We provide the outputs necessary to convert rank to quantity for these categories as well as a method for conducting inference on quantities.

Suggested Citation

He, Sherry and Hollenbeck, Brett, Sales and Rank on Amazon.com (November 10, 2020). Available at SSRN: https://ssrn.com/abstract=3728281 or http://dx.doi.org/10.2139/ssrn.3728281

Sherry He

University of California, Los Angeles (UCLA), Anderson School of Management ( email )

110 Westwood Plaza
B411
Los Angeles, CA 90049
United States

Brett Hollenbeck (Contact Author)

University of California, Los Angeles (UCLA) - Anderson School of Management ( email )

110 Westwood Plaza
Los Angeles, CA 90095-1481
United States

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