Testing Annual Increases in Charitable Donations

8 Pages Posted: 30 Nov 2020

Date Written: November 12, 2020


In this paper, I briefly summarise the findings of a study conducted with a large employer to encourage participants to sign up to annual increases in their donations, rather than a one off increase in their donations. Our results are inconclusive, with qualitative large, but statistically insignificant effects of the ‘menu’ of annual enrolment options on the amounts donated, but more modest effects on donation increases per se.

Keywords: field experiments, charitable giving, escalations, behavioural economics

Suggested Citation

Sanders, Michael, Testing Annual Increases in Charitable Donations (November 12, 2020). Available at SSRN: https://ssrn.com/abstract=3729279 or http://dx.doi.org/10.2139/ssrn.3729279

Michael Sanders (Contact Author)

King's College London ( email )

London, England WC2R 2LS
United Kingdom

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