Accounting for Product Impact in the Consumer Finance Industry
28 Pages Posted: 16 Nov 2020 Last revised: 15 Dec 2020
Date Written: December 14, 2020
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates on cardholder access to credit, affordability for merchants, financial health, and recyclability, among other factors. Our results indicate substantial differences in the impact that competitors have through their products. These differences demonstrate how impact reflects corporate strategy and informs decision-making on industry-specific areas.
Keywords: Product Design, Product Positioning, Society
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