Testing the Relevance of the Eight Mechanisms That Drive Charitable Giving in the Context of Italian Cultural Organisations

Atti del Convegno Conservazione e Valorizzazione del patrimonio culturale, Cervino Edizioni, Napoli, XII, 2021

74 Pages Posted: 23 Jun 2021 Last revised: 6 Apr 2022

Date Written: October 13, 2020

Abstract

This research aims to investigate the relevance of each of the eight mechanisms that drive charitable giving (Bekkers & Wiepking, 2011) in the context of cultural organisations in Italy, and, to explore the existence of possible new mechanisms that could drive charitable giving with specific regard to the field examined in this study. This research was developed by using a mixed methodology with a prevalence of quantitative techniques, and data often analyses with qualitative criteria. Given the minimal availability of secondary data, it was necessary to collect primary data through a series of six almost identical ultra-short surveys. Five of those surveys interrogated audience members of five nationally relevant cultural organisations that agreed to participate this research. The sixth survey targeted a convenience sample and was used mainly for validation purposes. Findings have revealed a hierarchical order that finds confirmation through the different methods utilised for validation purposes, even though it could be appropriate to test the hierarchical order identified in empirical studies for a final validation. Notably, some mechanisms seem consistently to be perceived as more relevant than others; one mechanism appears to be affected by a cultural bias, and another one takes a specific meaning in the context of Italian cultural organisation. However, no statistically significant new mechanisms have been identified. The consistent hierarchical position of solicitation reveals that people do not consider the mechanism as particularly relevant, and this could explain some level of reluctance in some Italian cultural organisation in Italy to target individuals for their fundraising activities. However, this research reveals that this approach is largely non-factual and non-verified as cultural organisations with some – even basic - individual giving programmes generate a significantly higher number of donations compared to those who do not solicit any donations from individuals. Some of the findings of this research are confirmed by previous literature on the same subject and, therefore, can help provide elements to design evidence based individual giving strategies for Italian cultural organisations.

Keywords: Philanthropy, Individual Giving, Motivations, Culture

Suggested Citation

Giacomel, Giampiero, Testing the Relevance of the Eight Mechanisms That Drive Charitable Giving in the Context of Italian Cultural Organisations (October 13, 2020). Atti del Convegno Conservazione e Valorizzazione del patrimonio culturale, Cervino Edizioni, Napoli, XII, 2021, Available at SSRN: https://ssrn.com/abstract=3732752

Giampiero Giacomel (Contact Author)

Cultural Philanthropy ltd ( email )

Eastfield Cottage
Craighalbert Road
GLASGOW, Scotland G68 0EA
United Kingdom
07493751277 (Phone)
G680EA (Fax)

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