Consumer Welfare in the Digital Economy

24 Pages Posted: 19 Nov 2020

Date Written: November 11, 2020


Digital goods generate a large amount of consumer welfare but these welfare gains are not properly measured in existing macroeconomic measures. This chapter summarizes existing research on measuring consumer welfare from digital goods. Recent research suggests that massive online choice experiments could be used to measure welfare gains from digital goods in a scalable manner. These estimates can be used to construct macro-economic welfare measures such as GDP-B that better reflect the reality in the digital economy. However, digital goods need not contribute to improved subjective well-being.

Suggested Citation

Collis, Avinash, Consumer Welfare in the Digital Economy (November 11, 2020). The Global Antitrust Institute Report on the Digital Economy 14, Available at SSRN: or

Avinash Collis (Contact Author)

Carnegie Mellon University ( email )

Pittsburgh, PA
United States

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