How Do (Green) Innovators Respond to Climate Change Scenarios? Evidence from a Field Experiment

36 Pages Posted: 7 Jan 2021 Last revised: 10 Mar 2021

See all articles by Jorge Guzman

Jorge Guzman

Columbia University - Columbia Business School

Jean Joohyun Oh

Columbia University - Columbia Business School

Ananya Sen

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Date Written: November 24, 2020

Abstract

This paper aims to unpack the pro-social motivations of green innovators. In a field experiment inviting SBIR grantees to learn more about and apply to MIT Solve, we provide scientifically valid scenarios varying the time-frame and scale of human cost of climate change. Innovators' response in clicks and applications increases with both scale and immediacy treatments. Our structural model estimates a welfare discount rate of 0.76%, providing a measure of innovators' value of future generations, and an elasticity to lives lost of 0.23, implying diminishing marginal concern to human loss.

Keywords: innovation, motivation, pro-sociality, climate change, field experiment

Suggested Citation

Guzman, Jorge and Oh, Jean Joohyun and Sen, Ananya, How Do (Green) Innovators Respond to Climate Change Scenarios? Evidence from a Field Experiment (November 24, 2020). Available at SSRN: https://ssrn.com/abstract=3737105 or http://dx.doi.org/10.2139/ssrn.3737105

Jorge Guzman

Columbia University - Columbia Business School ( email )

3022 Broadway
New York, NY 10027
United States

Jean Joohyun Oh

Columbia University - Columbia Business School ( email )

3022 Broadway
New York, NY 10027
United States

Ananya Sen (Contact Author)

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management ( email )

4800 Forbes Avenue
Pittsburgh, PA Pittsburgh 15213-3890
United States

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