Interpreting Images in Contracts

Marcelo Corrales, Helena Haapio and Mark Fenwick (eds), Research Handbook on Contract Design, Forthcoming in 2021, Edward Elgar Publishing Ltd.

17 Pages Posted: 7 Feb 2021

See all articles by Vesa Annola

Vesa Annola

affiliation not provided to SSRN

Helena Haapio

University of Vaasa, School of Accounting and Finance, Business Law; Lexpert Ltd

Merja Koskela

University of Vaasa, Communication Studies

Date Written: November 27, 2020

Abstract

Contracts and the law seek to remove uncertainty and provide predictability. Contracting parties need clarity as to their performance, roles, rights and duties. For lawyers, predictability is also about predicting how a contract, intertwined with the applicable law, will be interpreted and applied if a legal dispute arises. The increasing use of images in contracts can enhance the parties’ shared understanding and remove the need for legal interpretation. But when the need arises, images raise new questions: for centuries, contracts’ legal interpretation has been about the text – now there is a need to interpret images embedded in contracts, either alone or in combination with text. This chapter explores the needs and expectations of contracts’ different audiences and how they could be better aligned at the contract design stage, so as to guide and shape business and legal users’ image interpretation, provide predictability and prevent unnecessary disputes.

Keywords: Contract design, Design patterns, Coding and decoding of meaning, Proactive Law, Text/image relationships, Visualization

JEL Classification: K12

Suggested Citation

Annola, Vesa and Haapio, Helena and Koskela, Merja, Interpreting Images in Contracts (November 27, 2020). Marcelo Corrales, Helena Haapio and Mark Fenwick (eds), Research Handbook on Contract Design, Forthcoming in 2021, Edward Elgar Publishing Ltd. , Available at SSRN: https://ssrn.com/abstract=3738460 or http://dx.doi.org/10.2139/ssrn.3738460

Vesa Annola (Contact Author)

affiliation not provided to SSRN

Helena Haapio

University of Vaasa, School of Accounting and Finance, Business Law ( email )

P.O. Box 700
Wolffintie 34
Vaasa, FI-65101
Finland

Lexpert Ltd ( email )

Pohjoisranta 20
Helsinki, FI-00170
Finland

HOME PAGE: http://www.lexpert.com

Merja Koskela

University of Vaasa, Communication Studies ( email )

P.O. Box 700
VAASA, 65101
Finland
65101 (Fax)

HOME PAGE: http://https://www.univaasa.fi/en/profile/?view=1041758

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