Human Digital Thought Clones: The Holy Grail of Artificial Intelligence for Big Data

Jon Truby & Rafael Brown (2020) Human digital thought clones: the Holy Grail of artificial intelligence for big data, Information & Communications Technology Law, DOI: 10.1080/13600834.2020.1850174

30 Pages Posted: 8 Jan 2021

See all articles by Jon M. Truby

Jon M. Truby

Qatar University - College of Law

Rafael Dean Brown

Qatar University College of Law; Qatar University - Center for Law and Development

Date Written: December 1, 2020

Abstract

This article explores the legal and ethical implications of big data’s pursuit of human ‘digital thought clones’. It identifies various types of digital clones that have been developed and demonstrates how the pursuit of more accurate personalised consumer data for micro-targeting leads to the evolution of digital thought clones. The article explains the business case for digital thought clones and how this is the commercial Holy Grail for profit-seeking big data and advertisers, who have commoditised predictions of digital behaviour data. Given big data’s industrial-scale data mining and relentless commercialisation of all types of human data, this article identifies some types of protections but argues that more jurisdictions urgently need to enact legislation similar to the General Data Protection Regulation in Europe to protect people against unscrupulous and harmful uses of their data and the unauthorised development and use of digital thought clones.

Keywords: Digital thought clone, digital clone, artificial intelligence, micro-targeting, human digital twins, algorithmic pricing

Suggested Citation

Truby, Jon M. and Brown, Rafael, Human Digital Thought Clones: The Holy Grail of Artificial Intelligence for Big Data (December 1, 2020). Jon Truby & Rafael Brown (2020) Human digital thought clones: the Holy Grail of artificial intelligence for big data, Information & Communications Technology Law, DOI: 10.1080/13600834.2020.1850174, Available at SSRN: https://ssrn.com/abstract=3740494

Jon M. Truby

Qatar University - College of Law ( email )

College of Law
Qatar University
DOHA, 2713
Qatar
0097444035253 (Fax)

HOME PAGE: http://www.qu.edu.qa/law/dr_jon.php

Rafael Brown (Contact Author)

Qatar University College of Law ( email )

College of Law
Doha, 2713
Qatar

Qatar University - Center for Law and Development ( email )

PO Box 2713
Doha
Qatar

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