Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing

55 Pages Posted: 3 Dec 2020 Last revised: 10 Feb 2021

See all articles by S. Stremersch

S. Stremersch

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Russell S. Winer

New York University (NYU) - Department of Marketing

Nuno Almeida Camacho

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Date Written: November 14, 2020

Abstract

Grounded in sociological agency theory, the authors study the role of the faculty research incentive system in the academic research conducted at business schools and business school health. The authors surveyed 234 marketing professors and completed 22 interviews with 14 (associate) deans and 8 external institution stakeholders. They find that research quantity contributes to the research health of the school, but not to other aspects of business school health. r-quality of research (i.e., rigor) contributes more strongly to the research health of the school than research quantity. q-quality (i.e., practical importance) of research does not contribute to the research health of the school but contributes positively to teaching health and several other dimensions of business school health. Faculty research incentives are misaligned: (1) when monitoring research faculty, the number of publications receives too much weight, while creativity, literacy, relevance, and awards receive too little weight; and (2) on average, faculty feels that they are insufficiently compensated for their research, while (associate) deans feel they are compensated too much for their research. These incentive misalignments are largest in schools that perform the worst on research (r- and q-) quality. The authors explore how business schools and faculty can remedy these misalignments.

Keywords: business schools, marketing, academic research, research faculty, incentives, scientometrics

Suggested Citation

Stremersch, Stefan and Winer, Russell S. and Almeida Camacho, Nuno, Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing (November 14, 2020). Available at SSRN: https://ssrn.com/abstract=3741126 or http://dx.doi.org/10.2139/ssrn.3741126

Stefan Stremersch

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) ( email )

P.O. Box 1738
3000 DR Rotterdam, NL 3062 PA
Netherlands
+31 10 408 8719 (Phone)
+31 10 408 9160 (Fax)

Russell S. Winer

New York University (NYU) - Department of Marketing ( email )

Henry Kaufman Ctr
44 W 4 St.
New York, NY
United States
212-998-0540 (Phone)
212-995-4006 (Fax)

Nuno Almeida Camacho (Contact Author)

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) ( email )

P.O. Box 1738
3000 DR Rotterdam, NL 3062 PA
Netherlands

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
79
Abstract Views
477
rank
381,070
PlumX Metrics