Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey

Şengün, S., and Ozturkcan, S. (2020), "Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey," Studies on Marketing Insights, Volume 4, Issue 1, Pages 44-56.

13 Pages Posted: 12 Feb 2021

See all articles by Sercan Şengün

Sercan Şengün

MIT CSAIL

Selcen Ozturkcan

EMLYON Business School; Department of Marketing, School of Business and Economics, Linnaeus University; Sabanci Business School, Sabanci University

Date Written: July 30, 2020

Abstract

In this study, we investigate the business disruption effects of mobile technologies for the videogame industry in Turkey. Previous research shows that before mobile gaming became prevalent globally, the Turkish videogame industry was extremely small and lacked any success stories for either console or PC platforms. The rise in mobile and the so-called “casual” gaming gave the local industry a competitive advantage on a global scale. To capture the nuances of this disruptive transition, we performed structured interviews with gaming industry experts and analyzed prominent discussion forums for primary and secondary data collections, respectively. We especially focused on answering the following questions: (1) how prepared were Turkish videogame development companies in handling the mobile disruptive change; (2) what kind of transformations they experienced in their business plans and practices as a result; (3) how the disruption affected the way they viewed their customer base; and finally (4) what future disruptions they expect in their industry.

Keywords: videogames, digital games, games, mobile, disruption

Suggested Citation

Şengün, Sercan and Ozturkcan, Selcen and Ozturkcan, Selcen, Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey (July 30, 2020). Şengün, S., and Ozturkcan, S. (2020), "Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey," Studies on Marketing Insights, Volume 4, Issue 1, Pages 44-56., Available at SSRN: https://ssrn.com/abstract=3745031

Sercan Şengün

MIT CSAIL ( email )

20 Ames St.
Cambridge, MA 02139-4307
United States

Selcen Ozturkcan (Contact Author)

EMLYON Business School ( email )

23 Avenue Guy de Collongue
Ecully, 69132
France

Department of Marketing, School of Business and Economics, Linnaeus University ( email )

Kalmar, SE-391 82
Sweden
+46 (48) 049-7189 (Phone)

HOME PAGE: http://lnu.se/en/staff/selcen.ozturkcan/

Sabanci Business School, Sabanci University ( email )

Istanbul
Turkey

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