Becoming an Executive Education Faculty Leader of Choice

1 Pages Posted: 16 Dec 2020

See all articles by Mark E. Haskins

Mark E. Haskins

University of Virginia - Darden School of Business


This case provides an opportunity for students to consider and discuss the multifaceted responsibilities of an executive education (EE) custom program faculty leader. The case suggests that such a faculty leader has responsibilities and tasks paralleling many of the protagonists involved in building a custom home (i.e., builder/general contractor, designer/architect, site supervisor, county inspector, and key operations client liaison). As a starting point, students can identify what is involved in each of these familiar roles for building a custom home and then extrapolate those into the custom EE program setting for a faculty leader.



Dec. 8, 2020

Becoming an Executive Education Faculty Leader of Choice

Soledad Salinas was in her 12th year as a member of the faculty at the Gail Palmer Ashton Graduate School of Business. She had successfully navigated the tenure hurdle, her MBA students loved her, and she had more invites for research presentations around the country than she could accept. For the past five years, she had also done well on the school's executive education (EE) instructional delivery teams for two high-profile custom clients. As the saying goes, she had hit her stride—her professional life was robust, interesting, rewarding, and she had settled into a manageable rhythm.

The Office Visit

As Salinas was preparing to send her fall semester grades to the Registrar, Rick Harper poked his head in her office door. “Got a minute?” he asked with a warm smile.

. . .

Keywords: executive education, faculty leader, role-play, decision-making, executive programs, custom programs, planning

Suggested Citation

Haskins, Mark E., Becoming an Executive Education Faculty Leader of Choice. Darden Case No. UVA-PHA-0081, Available at SSRN:

Mark E. Haskins (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4826 (Phone)


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