Assessing the Market Power of Digital Platforms

49 Pages Posted: 14 Dec 2020 Last revised: 22 Mar 2021

See all articles by Tiago S. Prado

Tiago S. Prado

Quello Center at Michigan State University

Date Written: December 12, 2020

Abstract

In this conceptual paper, I propose a framework for measuring the market power of digital platforms. The rise of big technology companies that act both as intermediary platforms and providers of services and goods in several markets has heightened concerns about potential economic harms brought by the concentrated structure of the digital economy. However, the operationalization of market power in the platform economy and the procedures to define which digital platforms and markets should be targeted by pro-competitive remedies, either under a competition policy framework or under a regulatory regime, remain highly contested. I demonstrate that large technology platforms can leverage their market power across markets in the digital economy to make their end users unlikely to switch to smaller competitors, even when they offer better services. Based on this analysis, I argue that market-specific approaches, such as the commonly used Significant Market Power (SMP) framework, would have limited impact in promoting competition in digital markets. I then propose a new set of tools aimed to identify the market power of digital platforms in two-sided markets and suggest some policy alternatives to harness the potential of pro-competitive remedies in the digital economy.

Keywords: digital platform, digital economy, market power, competition policy, regulation

JEL Classification: L.12; L.13; L.41; L.44; L.51

Suggested Citation

Prado, Tiago S., Assessing the Market Power of Digital Platforms (December 12, 2020). Quello Center Working Paper, TPRC48: The 48th Research Conference on Communication, Information and Internet Policy, Available at SSRN: https://ssrn.com/abstract=3747793 or http://dx.doi.org/10.2139/ssrn.3747793

Tiago S. Prado (Contact Author)

Quello Center at Michigan State University ( email )

406 Communication Arts Building
404 Wilson Road
East Lansing, MI 48824-1212
United States

HOME PAGE: http://https://quello.msu.edu/tiago-s-prado/

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