Edocs, Inc. (A)
Posted: 29 Jan 2003
Date Written: September 5, 2001
SUBJECT AREAS: Entrepreneurial finance, Entrepreneurship, Information technology, Internet, Negotiations, Venture capital
CASE SETTING: Natick, MA; Internet; start-up; 3 employees; 1997
Describes the development of edocs, an Internet company aimed at revolutionizing the on-line bill presentment market. Kevin Laracey must negotiate a venture capital investment with Jonathon Guerster, an associate at Charles River Ventures. Can be used as a role-playing exercise in negotiating a venture capital deal. If used in this manner, the instructor will also want to use the supporting materials "edocs, Inc. (B1): Kevin Laracey (9-200-020)" and "edocs, Inc. (B2): Jonathon Guerster (9-200-021)" which present the perspectives of the two parties.
Suggested Citation: Suggested Citation