Data Visualization in 10-K Filings

60 Pages Posted: 9 Mar 2021 Last revised: 10 Aug 2021

See all articles by Theodore E. Christensen

Theodore E. Christensen

University of Georgia; University of Georgia - J.M. Tull School of Accounting

Karson Fronk

University of Georgia

Joshua A. Lee

Brigham Young University

Karen K. Nelson

Texas Christian University - Department of Accounting

Date Written: August 9, 2021

Abstract

The Securities and Exchange Commission encourages the presentation of information or data in graphical form to improve users’ ability to understand financial disclosures. We observe a dramatic increase in the disclosure of both qualitative and quantitative infographics in 10-Ks from 2003-2020. We find substantial variation across industries in firms’ choices regarding picture types, data content, and the placement of infographics within 10-Ks. We also document determinants of firms’ use of infographics, the persistence with which they are disclosed over time, and factors associated with the decision to start or stop disclosure. Overall, we find that infographics have become a key element of corporate disclosure, establishing a foundation for continued research on data visualization in accounting and finance.

Keywords: Voluntary disclosure; Data visualization; Infographics; Graphic similarity

JEL Classification: G38, K22, M41, M48

Suggested Citation

Christensen, Theodore E. and Christensen, Theodore E. and Fronk, Karson and Lee, Joshua A. and Nelson, Karen K., Data Visualization in 10-K Filings (August 9, 2021). Available at SSRN: https://ssrn.com/abstract=3748711 or http://dx.doi.org/10.2139/ssrn.3748711

Theodore E. Christensen

University of Georgia - J.M. Tull School of Accounting ( email )

Athens, GA 30602
United States

University of Georgia ( email )

Athens, GA
United States

Karson Fronk

University of Georgia ( email )

Athens, GA
United States

Joshua A. Lee

Brigham Young University ( email )

United States
801-422-3154 (Phone)

HOME PAGE: http://https://marriottschool.byu.edu/directory/details?id=37414

Karen K. Nelson (Contact Author)

Texas Christian University - Department of Accounting ( email )

M.J. Neeley School of Business
TCU Box 298530
Fort Worth, TX 76129
United States
817-257-7567 (Phone)

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