Hedonic motivations and learning: Evidence from managers’ information acquisition in the cannabis industry

57 Pages Posted: 11 Jan 2021 Last revised: 26 Jul 2022

See all articles by Darren Bernard

Darren Bernard

University of Washington - Department of Accounting

Nicole L. Cade

University of Pittsburgh - Accounting Group

Elizabeth Connors

affiliation not provided to SSRN

Date Written: July 25, 2022

Abstract

Using direct measures of information acquisition from a business intelligence provider in the cannabis industry, we examine the actions managers take to learn about their retail stores. We find that managers adopt the business intelligence service due to business complexity and growth expectations, and, after adoption, managers become heavy consumers of financial and related nonfinancial metrics. Within this context, we find evidence most easily explained by the idea that the hedonic motivations of managers affect their information diet. Managers are more likely to acquire information about past store and product performance if they expect it to be positive and revisit this information more if it actually is positive. Collectively, our results provide direct evidence on small business managers’ consumption of performance metrics and suggest that hedonic motivations are an important determinant of information acquisition. Our results also inform the design and use of increasingly pervasive data products such as dashboards.

Keywords: Hedonic motivations; information acquisition; managerial learning.

JEL Classification: M41, G31, G40

Suggested Citation

Bernard, Darren and Cade, Nicole L. and Connors, Elizabeth, Hedonic motivations and learning: Evidence from managers’ information acquisition in the cannabis industry (July 25, 2022). Available at SSRN: https://ssrn.com/abstract=3752507 or http://dx.doi.org/10.2139/ssrn.3752507

Darren Bernard (Contact Author)

University of Washington - Department of Accounting ( email )

PACCAR Hall
4273 E Stevens Way NE
Seattle, WA 98195-3200
United States

Nicole L. Cade

University of Pittsburgh - Accounting Group ( email )

United States

Elizabeth Connors

affiliation not provided to SSRN

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
165
Abstract Views
777
rank
250,178
PlumX Metrics