A Qualitative Study of Hotel Managers’ Preferences on New Technologies
29 Pages Posted: 31 Dec 2020
Date Written: December 28, 2020
The development of new technologies (NT) has created a technological impetus for the hotel industry whose contribution can be more than appreciated in the pandemic era, during which technology can help keeping travelers safe. Notwithstanding the protection from the pandemic, NT can contribute to the revenue increase of hotels and the improvement of their market reputation. This study is based on a qualitative survey with personal interviews in which participated managers from different hotels across Greece. The study inquires on NT preferences and perceptions as well as technical and operational characteristics of the hotels and their stuff, together with demographic data of the managers. The results of the study reveal the asymmetries characterizing hotel management with respect to a definition of new technologies, the hindrances and advantages and disadvantages in their adoption. The cost of NT is rather vaguely perceived as high but without a clear cost-benefit analysis, the net result from their adoption of NT cannot be decided with some degree of certainty.
Keywords: hotels; new technologies; managers; preferences; qualitative
JEL Classification: Z31; Z38; L29
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