One Picture to Study One Thousand Words: Visualization for Qualitative Research in the Age of Digitalization

Cambridge University Press Handbook of Qualitative Research in the Age of Digitalisation

21 Pages Posted: 18 Feb 2021

See all articles by Hani Safadi

Hani Safadi

University of Georgia; University of Georgia - C. Herman and Mary Virginia Terry College of Business

Marie-Claude Boudreau

affiliation not provided to SSRN

Samer Faraj

McGill University

Date Written: January 4, 2021

Abstract

In this article, we argue for further advancing qualitative research methods by creating tools to investigate digital traces of digital phenomena. We specifically focus on large-scale textual data sets and show how interactive visualization can be used to augment qualitative researchers’ capabilities to theorize from trace data. We ground our approach on prior work in sensemaking, visual analytics, and interactive visualization (Munzner 2014; Russell et al. 1993) and show how tasks enabled by visualization systems can be synergistically integrated with the qualitative research process. Finally, we apply these principles with several open-source text mining and interactive visualization systems. We hope that this articlestimulates further interest and provides specific guidelines for developing and expanding the repertoire of open-source systems for qualitative research.

Keywords: grounded theory, big data, sense-making, interactive visualization, visual analytics, natural language processing

Suggested Citation

Safadi, Hani and Boudreau, Marie-Claude and Faraj, Samer, One Picture to Study One Thousand Words: Visualization for Qualitative Research in the Age of Digitalization (January 4, 2021). Cambridge University Press Handbook of Qualitative Research in the Age of Digitalisation, Available at SSRN: https://ssrn.com/abstract=3760009

Hani Safadi (Contact Author)

University of Georgia ( email )

Athens, GA 30602-6254
United States

University of Georgia - C. Herman and Mary Virginia Terry College of Business ( email )

Brooks Hall
Athens, GA 30602-6254
United States

Marie-Claude Boudreau

affiliation not provided to SSRN

Samer Faraj

McGill University ( email )

1001 Sherbrooke St. W
Montreal, Quebec H3A 1G5
Canada

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