Identifying the Effect of Digital Marketing Channels on the Growth of SME in South Asia: A Case Study on Faheem Haydar Dealzmag
James, L. (2021) ‘Identifying the effect of Digital Marketing channels on the growth of SME in South Asia: A Case Study on Faheem Haydar Dealzmag’, Journal of SA Business, 1(3), pp. 23–32
14 Pages Posted: 18 Feb 2021
Date Written: January 4, 2021
Abstract
Marketing has become a big obstacle for small and medium-sized enterprises (SMEs) around the
world due to high prices. The conventional marketing communication mechanism, such as television,
radio, etc., appears to have a high cost at which it does not even satisfy the intended customers and
therefore does not produce the desired result. The objective of this study was to evaluate the effect
of digital marketing on the growth of SMEs in South Asia. Several digital marketing channels, such as
email marketing, social media, web advertising, etc., were used to achieve this, while the notion of
growth was measured in terms of revenue and market share. Therefore, questionnaires were
formulated and administered through an online platform and replied to 47 of the 50 respondents
distributed by the questionnaire, providing a response rate of 93.00 percent. The population was
composed of clients and employees of Faheem Hayder Dealzmag as well as employers.
Keywords: SMES, South Asia, Digital marketing, Email Marketing, Social media
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