Identifying the Effect of Digital Marketing Channels on the Growth of SME in South Asia: A Case Study on Faheem Haydar Dealzmag

James, L. (2021) ‘Identifying the effect of Digital Marketing channels on the growth of SME in South Asia: A Case Study on Faheem Haydar Dealzmag’, Journal of SA Business, 1(3), pp. 23–32

14 Pages Posted: 18 Feb 2021

See all articles by Liam James

Liam James

University of Natam - Department of Social Studies

Date Written: January 4, 2021

Abstract

Marketing has become a big obstacle for small and medium-sized enterprises (SMEs) around the
world due to high prices. The conventional marketing communication mechanism, such as television,
radio, etc., appears to have a high cost at which it does not even satisfy the intended customers and
therefore does not produce the desired result. The objective of this study was to evaluate the effect
of digital marketing on the growth of SMEs in South Asia. Several digital marketing channels, such as
email marketing, social media, web advertising, etc., were used to achieve this, while the notion of
growth was measured in terms of revenue and market share. Therefore, questionnaires were
formulated and administered through an online platform and replied to 47 of the 50 respondents
distributed by the questionnaire, providing a response rate of 93.00 percent. The population was
composed of clients and employees of Faheem Hayder Dealzmag as well as employers.

Keywords: SMES, South Asia, Digital marketing, Email Marketing, Social media

Suggested Citation

James, Liam, Identifying the Effect of Digital Marketing Channels on the Growth of SME in South Asia: A Case Study on Faheem Haydar Dealzmag (January 4, 2021). James, L. (2021) ‘Identifying the effect of Digital Marketing channels on the growth of SME in South Asia: A Case Study on Faheem Haydar Dealzmag’, Journal of SA Business, 1(3), pp. 23–32, Available at SSRN: https://ssrn.com/abstract=3760167

Liam James (Contact Author)

University of Natam - Department of Social Studies ( email )

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
193
Abstract Views
723
Rank
325,951
PlumX Metrics