Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data

Abstract

In this document, we detail how to construct the Nielsen Ad Intel Database from the raw source files
provided by the Kilts Center for Marketing at the University of Chicago Booth School of Business.
Further, we detail our procedure for matching the Ad Intel data with the retail scanner data (RMS),
as we do in Shapiro et al. (2020).

Keywords: Advertising, Nielsen, Data, Build

JEL Classification: L00, L15, L81, M31, M37, B41, C55, C52, C81, C18