Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data
12 Pages Posted: 18 Feb 2021
Date Written: December 29, 2020
In this document, we detail how to construct the Nielsen Ad Intel Database from the raw source files
provided by the Kilts Center for Marketing at the University of Chicago Booth School of Business.
Further, we detail our procedure for matching the Ad Intel data with the retail scanner data (RMS),
as we do in Shapiro et al. (2020).
Keywords: Advertising, Nielsen, Data, Build
JEL Classification: L00, L15, L81, M31, M37, B41, C55, C52, C81, C18
Suggested Citation: Suggested Citation