Download This PaperResearch Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data
12 Pages Posted: 18 Feb 2021
Date Written: December 29, 2020
Abstract
In this document, we detail how to construct the Nielsen Ad Intel Database from the raw source files
provided by the Kilts Center for Marketing at the University of Chicago Booth School of Business.
Further, we detail our procedure for matching the Ad Intel data with the retail scanner data (RMS),
as we do in Shapiro et al. (2020).
Keywords: Advertising, Nielsen, Data, Build
JEL Classification: L00, L15, L81, M31, M37, B41, C55, C52, C81, C18
Suggested Citation: Suggested Citation
Shapiro, Bradley and Hitsch, Guenter J. and Tuchman, Anna, Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data (December 29, 2020). Available at SSRN: https://ssrn.com/abstract=3761483 or http://dx.doi.org/10.2139/ssrn.3761483
Bradley Shapiro (Contact Author)
University of Chicago - Booth School of Business ( email )
5807 S. Woodlawn Avenue
Chicago, IL 60637
United States
Guenter J. Hitsch
University of Chicago - Booth School of Business ( email )
5807 S. Woodlawn Avenue
Chicago, IL 60637
United States
Do you have negative results from your research you’d like to share?
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.