Multi-Product Pricing and Minimum Resale Price Maintenance

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See all articles by Markus Dertwinkel-Kalt

Markus Dertwinkel-Kalt

Frankfurt School of Finance & Management

Christian Wey

University of Düsseldorf - Düsseldorf Institute for Competition Economics (DICE)

Date Written: December 23, 2020

Abstract

We provide a novel explanation for why manufacturers want to enforce a minimum resale price (min RPM) on retailers. A manufacturer sells her good via a multi-product retailer to final consumers by charging a linear wholesale price. The manufacturer then maximizes her profit through min RPM whenever the Edgeworth taxation paradox (ETP) occurs, that is, whenever the retailer could increase profits by decreasing all prices. Unlike many other justifications for RPM, our ETP-driven explanation for min RPM critically relies on interbrand competition, and it is - at least in the case of linear demand functions - always to the detriment of consumers.

Keywords: Resale Price Maintenance, Vertical Restraints, Retailing.

JEL Classification: L12, L41, D42, K21.

Suggested Citation

Dertwinkel-Kalt, Markus and Wey, Christian, Multi-Product Pricing and Minimum Resale Price Maintenance (December 23, 2020). Available at SSRN: https://ssrn.com/abstract=

Markus Dertwinkel-Kalt (Contact Author)

Frankfurt School of Finance & Management ( email )

Adickesallee 32-34
Frankfurt, 60322
Germany

Christian Wey

University of Düsseldorf - Düsseldorf Institute for Competition Economics (DICE) ( email )

Universitaetsstr. 1
Duesseldorf, NRW 40225
Germany
+49-211-81-15009 (Phone)
+49-211-81-15499 (Fax)

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