Forthcoming, European Business Review, 33(1), 1-8
Posted: 10 Mar 2021
Date Written: January 11, 2021
Predicting consumer behavior using partial least squares structural equation modeling (PLS-SEM).
Suggested Citation: Suggested Citation
Hair, Joseph F. and Cheah, Jun-Hwa and Ringle, Christian M. and Sarstedt, Marko and Ting, Hiram, Guest Editorial (January 11, 2021). Forthcoming, European Business Review, 33(1), 1-8, Available at SSRN: https://ssrn.com/abstract=3765386
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