What Explains the Success of Reward-Based Crowdfunding Campaigns As They Unfold?

8 Pages Posted: 21 Jan 2021

See all articles by Mikael Petitjean

Mikael Petitjean

Catholic University of Lille - IÉSEG School of Management, Lille Campus; Lille Economie & Management (LEM) UMR 9221; Louvain School of Management (UCL); Catholic University of Louvain (UCL) - Louvain Finance (LFIN)

Date Written: November 8, 2017

Abstract

Using hand-collected data from a French crowdfunding platform, we identify several success factors that backers value when they decide to support reward-based campaigns. We show that these success factors evolve as the campaign unfolds. The first week of the campaign is of particular interest. We validate most of the conclusions drawn for reward-based crowdfunding in the US and we argue that reward-based and equity-based crowdfunding campaigns seem to driven by similar success factors.

Keywords: Crowdfunding, factors, success, binary response models

JEL Classification: G00

Suggested Citation

Petitjean, Mikael, What Explains the Success of Reward-Based Crowdfunding Campaigns As They Unfold? (November 8, 2017). Finance Research Letters, Vol. 26, 2018, Available at SSRN: https://ssrn.com/abstract=3769118 or http://dx.doi.org/10.2139/ssrn.3769118

Mikael Petitjean (Contact Author)

Catholic University of Lille - IÉSEG School of Management, Lille Campus ( email )

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Lille, 59000
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0032497301266 (Phone)
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Lille Economie & Management (LEM) UMR 9221 ( email )

Lille
France

Louvain School of Management (UCL) ( email )

Belgium

Catholic University of Louvain (UCL) - Louvain Finance (LFIN) ( email )

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Louvain-la-Neuve, 1348
Belgium

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