Download This PaperWhat Explains the Success of Reward-Based Crowdfunding Campaigns As They Unfold?
8 Pages Posted: 21 Jan 2021
Date Written: November 8, 2017
Abstract
Using hand-collected data from a French crowdfunding platform, we identify several success factors that backers value when they decide to support reward-based campaigns. We show that these success factors evolve as the campaign unfolds. The first week of the campaign is of particular interest. We validate most of the conclusions drawn for reward-based crowdfunding in the US and we argue that reward-based and equity-based crowdfunding campaigns seem to driven by similar success factors.
Keywords: Crowdfunding, factors, success, binary response models
JEL Classification: G00
Suggested Citation: Suggested Citation
Petitjean, Mikael, What Explains the Success of Reward-Based Crowdfunding Campaigns As They Unfold? (November 8, 2017). Finance Research Letters, Vol. 26, 2018, Available at SSRN: https://ssrn.com/abstract=3769118 or http://dx.doi.org/10.2139/ssrn.3769118
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