Importance of Web Scraping in E-Commerce and E-Marketing

10 Pages Posted: 12 Mar 2021

Date Written: January 19, 2021

Abstract

Web scraping, also known as data mining, is the process of collecting large amounts of data from the web and then placing it in databases for future analysis and later use. Web scraping offers insight into price data, market dynamics, prevailing trends, practices employed by your competitors and the challenges they face. This is readily available data if you know how to get it. What many marketers don't know is how useful it can be to them. In this article, we will explain the advantage of Web scraping technique and supply a practical example that can be beneficial for e-commerce businesses and online marketers.

Keywords: web scraping, e-marketing, e-commerce, python

Suggested Citation

Henrys, Kasereka, Importance of Web Scraping in E-Commerce and E-Marketing (January 19, 2021). Available at SSRN: https://ssrn.com/abstract=3769593 or http://dx.doi.org/10.2139/ssrn.3769593

Kasereka Henrys (Contact Author)

Bugema University ( email )

Uganda

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