Consumer Stockpiling Behaviour within the Face of COVID-19 Pandemic: Systematic Review

Sri Lanka Journal of Management Studies, 3(1), 66–86. DOI: http://doi.org/10.4038/sljms.v3i1.65

24 Pages Posted: 21 Jan 2021 Last revised: 15 Dec 2021

See all articles by Imali Fernando

Imali Fernando

Uva Wellassa University, Faculty of Management

Jami Perera

Uva Wellassa University

Isuri Udawaththa

Uva Wellassa University

Charunadee Rathnayake

Uva Wellassa University,

Menaka Madushani

Uva Wellassa University,

Date Written: January 20, 2021

Abstract

Novel Coronavirus or COVID-19 remains as the most prominent Pandemic disease since it spreads with a distinct composition with considerable intensity all over the world. Market psychology refers to studying the individuals, groups, organizations and processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs. Herein, identify the hidden antecedents on consumer behavior during a Pandemic is worthwhile, since the market psychology directly influences on how consumer behaves with the “fear of Pandemic”. Within this contrary, the consumer stockpiling in the face of the COVID-19 Pandemic can be viewed as unconventional inventory accumulation, mainly meant to minimize a perceived threat of loss or fear of going without. The main objective of this paper to systemize and organize the contemporary knowledge on stockpiling behavior during a Pandemic. Herein, firstly the methodology is extensively discussed, secondly, the analysis and discussion section is presented, with, a) citation analysis which was performed to evaluate the emerging research studies of stockpiling behavior and, b) comprehensive analytical models within the literature. Research articles were selected from the well reputed research data bases, including Web of Science, JStore and Google Scholar, and total of 60 research papers were used for the analysis, whereas a limited number of studies available by catering to areas of “stockpiling behavior” and “Pandemic/disasters. Analysis was two folds, whereas (a) Citation Analysis conducted with themes and (b) identified the comprehensive analytical models. Citation analysis discovered five main themes, namely: (1) Post-Switch Stockpiling, (2) Brand Switching and Stockpiling Behaviour. (3) Social Media and stockpiling behavior, (4) Predictors of Stockpiling Behaviour and (5) Behaviour in Pandemic situations. Further , Within the analytical models proposed, the model by Ling & Ho (2020) have been identified to test empirically the hidden patterns, panic-buying behavior and social context of the consumer behavior deeply. Authors suggest to align the model to fill the empirical gap within the consumer behavior research context.

Keywords: Consumer Behaviour, COVID-19 Pandemic, Marketing, Panic buying, stockpiling behavior

JEL Classification: M31, M30, M10

Suggested Citation

Fernando, Imali and Perera, Jami and Udawaththa, Isuri and Rathnayake, Charunadee and Madushani, Menaka, Consumer Stockpiling Behaviour within the Face of COVID-19 Pandemic: Systematic Review (January 20, 2021). Sri Lanka Journal of Management Studies, 3(1), 66–86. DOI: http://doi.org/10.4038/sljms.v3i1.65, Available at SSRN: https://ssrn.com/abstract=3770202 or http://dx.doi.org/10.2139/ssrn.3770202

Imali Fernando (Contact Author)

Uva Wellassa University, Faculty of Management ( email )

Sri Lanka

Jami Perera

Uva Wellassa University ( email )

Badulla
Sri Lanka

Isuri Udawaththa

Uva Wellassa University ( email )

Department of Tourism Studies
Uva Wellassa University
Badulla, 90000

Charunadee Rathnayake

Uva Wellassa University, ( email )

Sri Lanka

Menaka Madushani

Uva Wellassa University, ( email )

Sri Lanka

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