Restructuring Tourism Economies to face the ‘New Normal’: COVID-19 and Alternative Tourism

Sri Lanka Economic Research Conference 2020, Uva Wellassa University of Sri Lanka, Badulla, Sri Lanka (2021)

12 Pages Posted: 26 Jan 2021

See all articles by Whms Samarathunga

Whms Samarathunga

Department of Tourism & Hospitality Management, Rajarata University of Sri Lanka

Date Written: January 21, 2021

Abstract

COVID-19 has made a detrimental impact on tourism resources, tourism markets, and tourism economies. Thus, the purpose of this working paper is to make a realistic assessment of the impact of COVID-19 on Sri Lanka tourism and to propose strategies to face the ‘new normal’ through alternative tourism. Government policy documents, industry reports, newspaper reports, opinions of industry stakeholders were primarily employed as inputs of this study. The analysis is based on pragmatic reasoning that delivers realistic implications to recover the tourism industry in Sri Lanka during the post-pandemic period.

Keywords: alternative tourism, COVID-19 and tourism, new normal, tourism economics

JEL Classification: Z13, Z32

Suggested Citation

Samarathunga, Whms, Restructuring Tourism Economies to face the ‘New Normal’: COVID-19 and Alternative Tourism (January 21, 2021). Sri Lanka Economic Research Conference 2020, Uva Wellassa University of Sri Lanka, Badulla, Sri Lanka (2021), Available at SSRN: https://ssrn.com/abstract=3771760

Whms Samarathunga (Contact Author)

Department of Tourism & Hospitality Management, Rajarata University of Sri Lanka ( email )

Mihintale, 10300
Sri Lanka
+94718134115 (Phone)

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