Restructuring Tourism Economies to face the ‘New Normal’: COVID-19 and Alternative Tourism
Sri Lanka Economic Research Conference 2020, Uva Wellassa University of Sri Lanka, Badulla, Sri Lanka (2021)
12 Pages Posted: 26 Jan 2021
Date Written: January 21, 2021
COVID-19 has made a detrimental impact on tourism resources, tourism markets, and tourism economies. Thus, the purpose of this working paper is to make a realistic assessment of the impact of COVID-19 on Sri Lanka tourism and to propose strategies to face the ‘new normal’ through alternative tourism. Government policy documents, industry reports, newspaper reports, opinions of industry stakeholders were primarily employed as inputs of this study. The analysis is based on pragmatic reasoning that delivers realistic implications to recover the tourism industry in Sri Lanka during the post-pandemic period.
Keywords: alternative tourism, COVID-19 and tourism, new normal, tourism economics
JEL Classification: Z13, Z32
Suggested Citation: Suggested Citation