Application of Artificial Intelligence in Samsung – A Case Study

Prabhu, Sangeetha, & Bhat, Subrahmanya, (2020). Application of Artificial Intelligence in Samsung – A Case Study. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 4(2), 280-292. DOI: http://doi.org/10.5281/zenodo.4427264

13 Pages Posted: 15 Mar 2021

See all articles by Sangeetha Prabhu

Sangeetha Prabhu

Srinivas Institute of Management Studies; Srinivas University - College of Computer & Information Sciences

Subrahmanya Bhat

Srinivas Institute of Management Studies; Srinivas University

Date Written: December 25, 2020

Abstract

The global quest for issues with Artificial Intelligence (AI) is in a crisis point and the rewards are great. AI tech is expected to rapidly become a lifestyle for many consumers by everyday interactions with a digital assistant or personalized IT offering solutions based on a client's visual, tactile, or emotional signals. Samsung has been in a fantastic position to turn the future of connected AI technology into reality, from various electronic devices to 5G hardware to strong chipsets, based on roughly half the billion products sold by the company per year. Samsung works with a vision that says "By dedicating our technologies and expertise to support a broader international world, we create superior services and goods." Looking to be a global leader that evolves alongside people and local communities. Samsung It is the largest multinational corporation in South Korea, and is made up of various firms, several of which are named after Samsung. Lee Byung-Chul founded Samsung as a commercial enterprise in 1938. The company expanded into food processing, apparel, insurance, shares and delivery sectors over the next 30 years. In the 1960s and the mid-1970s Samsung enters the electronics and construction industries; those industries would result in further growth. Within this paper, highlight their technological histories and list Samsung's implementations, financial plans, market challenges and products. We tried examining about various fields where artificial intelligence is used, such as Bixby to facilitate smartphone connectivity with the Galaxy S8 Samsung smartphone, in the 8 K TV system we used a machine learning technique to improve image quality, walking robot's vertical approach allowed Saram to navigate and cross many surfaces.

Keywords: Samsung, Artificial Intelligence, Technology, IT industry, Electronics

Suggested Citation

Prabhu, Sangeetha and Prabhu, Sangeetha and Bhat, Subrahmanya and Bhat, Subrahmanya, Application of Artificial Intelligence in Samsung – A Case Study (December 25, 2020). Prabhu, Sangeetha, & Bhat, Subrahmanya, (2020). Application of Artificial Intelligence in Samsung – A Case Study. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 4(2), 280-292. DOI: http://doi.org/10.5281/zenodo.4427264, Available at SSRN: https://ssrn.com/abstract=3772714

Sangeetha Prabhu (Contact Author)

Srinivas Institute of Management Studies ( email )

Mangalore
India

Srinivas University - College of Computer & Information Sciences ( email )

Mangalore
India

Subrahmanya Bhat

Srinivas Institute of Management Studies ( email )

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

Srinivas University ( email )

Mangalore
India

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