Framed National Images Influence Policy Attitudes Among Targeted Foreign Citizens

49 Pages Posted: 2 Feb 2021

See all articles by Kasey Rhee

Kasey Rhee

Dartmouth College

Charles Crabtree

Dartmouth College

Yusaku Horiuchi

Dartmouth College - Department of Government

Date Written: January 27, 2021

Abstract

Many countries increasingly try to manipulate their national image abroad. Yet, we know relatively little about their ability to shape foreign public opinion and attract support for desired policy outcomes through those images. Using a survey experiment about a Russian donation to the U.S. during the COVID-19 pandemic, we cast light on an under-investigated, theoretically important aspect of transnational opinion formation---the media's capacity, via framing, to facilitate or impede a country's efforts to change their image. We find that successful transnational image management depends on whether the media present a foreign country's actions as sincerely or insincerely motivated. However, the image changes induced by media frames do not translate to attitudinal changes across all policy issues related to that country. Research on foreign public opinion should not assume that diplomatic maneuvers go unfiltered, nor that they can shift opinions on multiple policy domains.

Keywords: public diplomacy, media frame, national images, foreign public opinion, Russia, United States, COVID-19

JEL Classification: D74, D83

Suggested Citation

Rhee, Kasey and Crabtree, Charles and Horiuchi, Yusaku, Framed National Images Influence Policy Attitudes Among Targeted Foreign Citizens (January 27, 2021). Available at SSRN: https://ssrn.com/abstract=3776777

Kasey Rhee

Dartmouth College ( email )

Department of Sociology
Hanover, NH 03755
United States

Charles Crabtree

Dartmouth College ( email )

211 Silsby Hall, 3 Tuck Mall
Hanover, NH 03755
United States

HOME PAGE: http://charlescrabtree.com

Yusaku Horiuchi (Contact Author)

Dartmouth College - Department of Government ( email )

204 Silsby Hall
HB 6108
Hanover, NH 03755
United States

HOME PAGE: http://sites.dartmouth.edu/horiuchi/

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