Perceived Motives of Public Diplomacy Influence Foreign Public Opinion

56 Pages Posted: 2 Feb 2021 Last revised: 22 Aug 2022

See all articles by Kasey Rhee

Kasey Rhee

Stanford University; Dartmouth College

Charles Crabtree

Dartmouth College

Yusaku Horiuchi

Dartmouth College - Department of Government

Date Written: August 21, 2022

Abstract

Although many countries engage in public diplomacy, we know relatively little about the conditions under which their efforts create foreign support for their desired policy outcomes. Drawing on the psychological theory of "insincerity aversion," we argue that the positive effects of public diplomacy on foreign public opinion are attenuated and potentially even eliminated when foreign citizens become suspicious about possible hidden motives. To test this theory, we fielded a survey experiment involving divergent media frames of a real Russian medical donation to the U.S. early in the COVID-19 pandemic. We find that an adapted news article excerpt describing Russia's donation as genuine can decrease American citizens' support for sanctions on Russia. However, exposing respondents to information suggesting that Russia had political motivations for their donation is enough to cancel out the positive effect. Through these findings, our paper offers several theoretical implications for the literature on foreign public opinion in international relations and suggests important new research directions.

Keywords: public diplomacy, media framing, national images, foreign public opinion, Russia, United States, COVID-19, health diplomacy

JEL Classification: D74, D83

Suggested Citation

Rhee, Kasey and Crabtree, Charles and Horiuchi, Yusaku, Perceived Motives of Public Diplomacy Influence Foreign Public Opinion (August 21, 2022). Available at SSRN: https://ssrn.com/abstract=3776777 or http://dx.doi.org/10.2139/ssrn.3776777

Kasey Rhee

Stanford University ( email )

Stanford, CA 94305
United States

Dartmouth College ( email )

Department of Sociology
Hanover, NH 03755
United States

Charles Crabtree

Dartmouth College ( email )

211 Silsby Hall, 3 Tuck Mall
Hanover, NH 03755
United States

HOME PAGE: http://charlescrabtree.com

Yusaku Horiuchi (Contact Author)

Dartmouth College - Department of Government ( email )

204 Silsby Hall
HB 6108
Hanover, NH 03755
United States

HOME PAGE: http://horiuchi.org

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