Dimensions of the Corporate Mental Image and Its Role in Decision Making to Invest in Common Stocks: Evidence from EGX

Scientific Journal for Financial and Commercial Studies and Research

Posted: 21 Apr 2021

See all articles by Osama Wagdi

Osama Wagdi

International Academy for Engineering & Media Science - IAEMS

Ahmed Abdelbaset

International Academy For Engineering & Media Science (IAEMS)

Date Written: January 1, 2022

Abstract

The study investigates the corporate mental image in the Egyptian Stock Exchange (EGX); its Include cognitive dimension, affective dimension, and behavioral dimension; The data were collected by 432 form questionnaire representing current and potential traders at December and October 2020. The Inferential analysis concluded that the determinants of cognitive dimension include "Profitability growth", "dividend payment patterns", "cash Dividend ", " investment recommendations and fair values". But affective dimension include "Top Management", "corporate strategy", "Investor Relations", "corporate's new products" and "Social and environmental activities. Behavioral dimension; the study found difference impact of the corporate mental image between the primary and secondary market. Finally, the study recommends that the corporate focus to managing their mental image as one of the mechanisms for creating value for shareholders.

Keywords: Behavioral Finance; Mental Image; Cognitive Dimension; Affective Dimension; Behavioral Dimension; Financial Performance; Non-Financial Performance; Common Stock; the Egyptian Stock Exchange

JEL Classification: M10, G10

Suggested Citation

Wagdi, Osama and Abdelbaset, Ahmed, Dimensions of the Corporate Mental Image and Its Role in Decision Making to Invest in Common Stocks: Evidence from EGX (January 1, 2022). Scientific Journal for Financial and Commercial Studies and Research, Available at SSRN: https://ssrn.com/abstract=3777660

Osama Wagdi (Contact Author)

International Academy for Engineering & Media Science - IAEMS ( email )

Sixth of October
Egypt

HOME PAGE: http://iams.edu.eg

Ahmed Abdelbaset

International Academy For Engineering & Media Science (IAEMS) ( email )

Egypt

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