Open Innovation in Brazil: Exploring Opportunities and Challenges

12 Pages Posted: 18 Feb 2021

See all articles by Marcel Bogers

Marcel Bogers

Eindhoven University of Technology; University of Copenhagen; University of California, Berkeley

Ana Luizade Araújo Burcharth

Aarhus University - School of Business and Social Sciences

Henry Chesbrough

University of California, Berkeley - Haas School of Business

Date Written: February 2, 2021

Abstract

Background: While open innovation has been increasingly adopted in developed countries, firms from emerging markets such as Brazil markedly fall behind this trend. Our understanding of the reasons behind this phenomenon remains limited, since most research focuses on the industrialized world.

Objective: The objective of this paper is to inspire the academic community to investigate the issue of why companies from emerging economies such as Brazil have limited open innovation strategies, when they need to draw on external partners as to overcome the institutional, resource and capability constraints they are subject to.

Method: We review current research on open innovation in general and especially in the Brazilian setting to develop a framework for studying this phenomenon and to suggest future research directions.

Results: We argue that latecomer firms in emerging economies need to actively use open innovation more than ever, as to overcome internal rigidities and spur the innovative resources and capabilities required for the digital transformation and for addressing grand societal challenges. We contend that the Brazilian setting is a relevant empirical context to study, giving the potential to uncover unique mechanisms and theoretical relations by asking (and possibly answering) novel research questions.

Conclusions: Building on a conceptual framework that links various implementation levels of open innovation, we identify themes that are either less well researched or contested and thereby suggest challenges and opportunities for future research.

Keywords: Open Innovation, Emerging economies, Innovative resources and capabilities, Latecomer firms

JEL Classification: M00, M1, M20, L78, M11,

Suggested Citation

Bogers, Marcel and Burcharth, Ana Luizade Araújo and Chesbrough, Henry, Open Innovation in Brazil: Exploring Opportunities and Challenges (February 2, 2021). Available at SSRN: https://ssrn.com/abstract=3778361 or http://dx.doi.org/10.2139/ssrn.3778361

Marcel Bogers (Contact Author)

Eindhoven University of Technology

Den Dolech 2
Eindhoven, North Brabant 5612 AZ
Netherlands

HOME PAGE: http://www.tue.nl

University of Copenhagen ( email )

Department of Food and Resource Economics (IFRO)
Rolighedsvej 23
Copenhagen, 1958
Denmark

University of California, Berkeley

Garwood Center for Corporate Innovation
F402 Hass School of Business, #1930
Berkeley, CA 94720
United States

Ana Luizade Araújo Burcharth

Aarhus University - School of Business and Social Sciences ( email )

Bartholins Allé 10
Aarhus, 8000
Denmark

Henry Chesbrough

University of California, Berkeley - Haas School of Business ( email )

545 Student Services Building, #1900
2220 Piedmont Avenue
Berkeley, CA 94720
United States

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