Impacts of Social Media in Promoting Food Products: An Assessment

5 Pages Posted: 19 Feb 2021

See all articles by Lena Canet

Lena Canet

Bulacan State University; Lyceum of the Philippines Manila

Maria Cecilia De Luna

Bulacan State University

Allelie Garcia

BULACAN STATE UNIVERSITY

Date Written: February 15, 2021

Abstract

Social media is the most popular digital activities worldwide. There are different social media platforms like Facebook, YouTube, Instagram, Twitter, and Tiktok. Social media had also played a significant role in the progress of online businesses. It has become an accessible and useful tool for sales and advertising with customers. Social networking sites are well recognized but the best social media depends by country and demography. It is likewise essential to examine the popular social network to track social media happenings between prospective clients to improve business.

Sharing stories, photos, videos, status and even a daily events and how we live and how we do business. By uploading videos, advertising food products by making different content, and thumb nailing to catch viewers' attention has been widespread. Social media also serves as a marketplace wherein they post various food products with its price where consumers can directly buy from the seller has been phenomenal.

This research study is undertaken to assess the impacts of social media in promoting food products. Since the pandemic had emerged and lockdowns had been implemented, may had lost jobs however, online sellers, especially of food products, spawned. The researchers used mixed method as the techniques in gathering data. It is composed of survey and interview. A survey is a method of gathering information from a sample of people, traditionally with the intention of generalizing the results to a larger population. Surveys provide a critical source of data and insights for nearly everyone engaged in the information economy, from businesses and the media to government and academics. Interview is a method for gathering information. It involves an interviewer, or the researchers, and an interviewee, who responds to those questions or the respondents.

Online sellers or online food businesses utilize Facebook since it is the most commonly used social media platform. It is the fastest way to connect to clients and potential customers. Most of the online food businesses who update their page frequently want to be more engaging and are after building a strong customer relationship. Almost all of the online food businesses make use of good feedbacks as one of their advertising campaigns. At the same time, they all seem to try on the customers' suggestions.

The advantages of social media in promoting food products, which was mentioned in the findings, are, in reality, all true. It will only take a computer, a Facebook account, and an internet connection to establish a business platform. No buildings required, no permits, not much in expenses, and being open to the public makes it easier to attract potential customers. No matter how good your food products are, it is unavoidable that you will receive negative comments. Facebook Marketplace was intended to be a community-focused service to bring people together to buy and sell. It has no added payment system; it only requires you to have a profile to use the service. Uploading a picture, select a price, posting and marketing are simple. The disadvantage is that it’s a scammers paradise.

Keywords: social media, food products, promotion, online, pandemic, impacts, assessment

Suggested Citation

Canet, Lena and De Luna, Maria Cecilia and GARCIA, ALLELIE, Impacts of Social Media in Promoting Food Products: An Assessment (February 15, 2021). Available at SSRN: https://ssrn.com/abstract=3785699

Lena Canet (Contact Author)

Bulacan State University ( email )

Capitol Compound Brgy Guinhawa Mc Arthur Hway
Malolos City, 3000
Philippines

Lyceum of the Philippines Manila ( email )

MANILA, PHILIPPINES
Philippines

Maria Cecilia De Luna

Bulacan State University ( email )

Capitol Compound Brgy Guinhawa Mc Arthur Hway
Malolos City, 3000
Philippines

ALLELIE GARCIA

BULACAN STATE UNIVERSITY ( email )

Capitol Compound Brgy Guinhawa Mc Arthur Hway
Malolos City, 3000
Philippines

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