Audio Chatrooms like Clubhouse Have Become the Hot New Media by Tapping into the Age-Old Appeal of the Human Voice

The Conversation 2021

4 Pages Posted: 30 Mar 2021

See all articles by Damian Radcliffe

Damian Radcliffe

University of Oregon, School of Journalism and Communication; Cardiff University, School of Journalism, Media and Cultural Studies; The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University

Date Written: February 25, 2021

Abstract

Google “What is Clubhouse?” and you’ll find a flurry of articles written in the past few weeks about this fast-growing social network. It’s not yet a year old, and much of the buzz stems from the fact that Clubhouse is invite-only, bringing with it an element of exclusivity.

Clubhouse’s key attribute is its medium: audio, which sets it apart from established social media and messaging services like Facebook, Instagram, TikTok, WhatsApp and YouTube that use text, photos, video or a mix. Clubhouse combines the structure of old-school text chatrooms with the immediacy and emotion of the human voice.

The social media service is tapping into the creativity, intimacy and authenticity that audio can deliver, a trend that lies at the heart of the current golden age of podcasting.

Keywords: audio, audio storytelling, digital, digital media, digital storytelling, storytelling, podcasting, media, tech, technology, social media, innovation, social audio

Suggested Citation

Radcliffe, Damian, Audio Chatrooms like Clubhouse Have Become the Hot New Media by Tapping into the Age-Old Appeal of the Human Voice (February 25, 2021). The Conversation 2021, Available at SSRN: https://ssrn.com/abstract=3796686

Damian Radcliffe (Contact Author)

University of Oregon, School of Journalism and Communication ( email )

1280 University of Oregon
Eugene, OR 97403
United States

HOME PAGE: http://journalism.uoregon.edu/member/radcliffe-damian/

Cardiff University, School of Journalism, Media and Cultural Studies ( email )

Aberconway Building
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Cardiff, Wales CF10 3EU
United Kingdom

HOME PAGE: http://www.cardiff.ac.uk/people/view/201298-radcliffe-damian

The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University ( email )

3022 Broadway
New York, NY 10027
United States

HOME PAGE: http://towcenter.org/academics/damian-radcliffe/

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