Social Media Influencer Credibility and Social Influence on Intention to Use Fintech in Indonesia

Abstract

Communication and information technology innovations have been applied to various fields of industry and utilized as an opportunity in financial business. One of these id Financial Technology (FinTech). FinTech companies mostly implement collaboration with social media influencers in their promotional and marketing strategies. This research aims to conduct investigate the impact of social media influencer’s credibility and social influence on the intention to use FinTech Service technology users. The quantitative research method used by distributing questionnaires online to 400 respondents and processed using Path Analysis. The result of this research indicate that social influence has significant impact compared to the source credibility of social media influencers on users’ intention to use of FinTech Service technology. Based on the results, concluded that the users of FinTech Service in Indonesia were more influenced by the suggestions and input from family and peers in choosing the type of FinTech Service application they used.

Keywords: Financial Technology, Intention to use, Source Credibility, Social Influence, Social Media Influencer