Fairness Perceptions and Expectations in Agriculture: Lessons from the Case of Dicamba

20 Pages Posted: 11 Mar 2021

See all articles by Harvey S. James, Jr.

Harvey S. James, Jr.

University of Missouri at Columbia - Division of Applied Social Sciences

Mary Hendrickson

University of Missouri at Columbia - Division of Applied Social Sciences

Christine Sanders

University of Missouri at Columbia - Division of Applied Social Sciences

Date Written: February 17, 2021

Abstract

A sustainable and equitable food and agricultural system cannot exist unless market participants perceive they are participating in a fair marketplace. Because claims of unfairness are made when expectations are violated, assessing claims of unfairness require that we understand how, where and why people create expectations. In this paper, we examine how farmers’ expectations are shaped by focusing specifically on the issue of dicamba use in agricultural areas. Its use is controversial, thus making the case of dicamba ideal for exploring the expectations farmers have about fair treatment and for linking these expectations to unfairness claims. We conducted interviews with a diverse array of Missouri farmers in 2019-2020 using a snowball sampling technique. We report the findings of how their expectations for fair treatment are and how they are shaped, using the case of dicamba as a point of focus. We then use our framework to link unfairness claims to expectations farmers believe have been violated and to assess the reasonableness of their expectations. Our work could lead to fairness considerations being incorporated into competition or contract policy.

Keywords: Fairness, expectations, dicamba

JEL Classification: Q13, Q18

Suggested Citation

James, Harvey S. and Hendrickson, Mary and Sanders, Christine, Fairness Perceptions and Expectations in Agriculture: Lessons from the Case of Dicamba (February 17, 2021). Available at SSRN: https://ssrn.com/abstract=3801081 or http://dx.doi.org/10.2139/ssrn.3801081

Harvey S. James (Contact Author)

University of Missouri at Columbia - Division of Applied Social Sciences ( email )

Columbia, MO
United States
573-884-9682 (Phone)

HOME PAGE: http://https://hsjames2.wordpress.com

Mary Hendrickson

University of Missouri at Columbia - Division of Applied Social Sciences ( email )

200b Gentry Hall
Columbia, MO 65211
United States
573-882-7463 (Phone)

HOME PAGE: http://maryhendrickson.wordpress.com

Christine Sanders

University of Missouri at Columbia - Division of Applied Social Sciences ( email )

United States

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