Consumer Law's Equity Gap

62 Pages Posted: 29 Mar 2021 Last revised: 22 Aug 2022

Date Written: January 31, 2021


This article is about the views that shape and constrain the development of consumer law. Consider the market for short-term, high-cost loans. Policymakers tend to justify intervening in these markets on inefficiency grounds (consumers exhibit present bias) and rarely on equitable grounds (these loans cost too much). Why? One recent explanation suggests that policymakers may focus on inefficiency because they believe access to credit is essential for social and economic development. In this article, I offer an alternative explanation. The lack of equity in consumer law is not a function of narrow conceptions internal to consumer law but the external view that the law should prioritize efficiency and ignore equity. The dominant rationale for this view is that redistribution through legal rules distorts economic behavior more than redistribution through an income tax. Here, I discuss the longstanding and recent critiques of this rationale and build on these critiques to show why it is a fundamental mistake to ignore distribution in consumer law. In particular, background legal rules shape consumer demand in particular markets. These background conditions may mean that seemingly irrational exchanges are, in fact, rational. An approach tethered to consumer preferences may struggle to justify altering the terms of rational exchanges. In order to overcome this problem, I suggest that we center distribution in the way we justify interventions and conceptualize solutions to problems in consumer financial markets. I detail what centering distribution in consumer law might look like and conclude by considering some objections to redistributive policies in consumer law.

Keywords: Consumer financial regulation, redistribution, payday loans, consumer law

Suggested Citation

Raghavan, Vijay, Consumer Law's Equity Gap (January 31, 2021). Utah Law Review, Vol. 3, 2022, Brooklyn Law School, Legal Studies Paper, No. 671, Available at SSRN:

Vijay Raghavan (Contact Author)

Brooklyn Law School ( email )

250 Joralemon Street
Brooklyn, NY 11201
United States

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