Pitching Research® for $Commercialisation: A Prototype Tool

25 Pages Posted: 29 Mar 2021

See all articles by Robert W. Faff

Robert W. Faff

University of Queensland; Bond University

Date Written: March 26, 2021


In this paper I present a prototype “3G” companion for two prior generation Pitching Research® tools: (1) generation 1 (1G) – Faff’s (2015, 2021a) original scholarly pitching research tool; and (2) generation 2 (2G) – Faff and Kastelle’s (2016) PR4EI (pitching research for engagement and impact) tool. Importantly, the resultant 3-dimensional pitching research framework proposed herein, aimed at strategically creating a plan for commercialising research, uncompromisingly rests on the 1G foundation stone (i.e., 1G is designed to provide a succinct and methodical approach to pitching a new scholarly research proposal to an academic expert). The paper then showcases an illustrative example of the new prototype tool for pitching research for commercialization (PR4Com), via a fully integrated worked pitch across all three dimensions: 1G, 2G and 3G. I end the paper, calling out for your help … feedback, yes please. BUT more radically in this paper (potentially) I am pitching for a collaborating partner to help significantly develop the tool and bring it into a more polished state – to take it to the next level and beyond. Ideally, this research partner is someone who can bring relevant demonstrated expertise and experience and, thereby, also deliver critical credibility and authenticity in the “research commercialisation” space. Is that person you …?

Keywords: research; commercialisation; pitching research; pitching research framework; new research ideas; pitching; template tool

JEL Classification: G00; M00; B40; A20; B00; C00; D00; E00; F00; H00; I00; J00; L00; Q00; R00; Z00

Suggested Citation

Faff, Robert W., Pitching Research® for $Commercialisation: A Prototype Tool (March 26, 2021). Available at SSRN: https://ssrn.com/abstract=3813592 or http://dx.doi.org/10.2139/ssrn.3813592

Robert W. Faff (Contact Author)

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072

Bond University ( email )

Gold Coast, QLD 4229

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