To Study The Impact of COVID-19 Pandemic on Business Performance with Special Reference of Small Business Owners at Nagaon District, Assam

Abstract

The authors study the impact of COVID-19 pandemic on business performance with special reference to small business owners at nagaon district, assam. By this the author is trying to know the current situation of small business owners during the COVID-19 pandemic. This paper will help to figure out small business owners performance after the nationwide lockdown. Author is also trying to analyze whether the small business owners adopted any kind promotional program to scale up their business after the nationwide lockdown. The study is a very minor contribution to the world as it is only restricted to the nagaon district. The study would only be a drop in the ocean, can help the small business owners to get some light after COVID-19 situation in this area.

The study can be conducted on a national basic too with a large sample size and interviewing many numbers of respondents.

Keywords: COVID-19, Performance of Small Business Owners, Pandemic

JEL Classification: B16, C10, C65, C83, C93, Y10