Etwas Neues: Keizou Saji, an Entrepreneur (1919-1999) (Revised English Version)          

Posted: 30 Mar 2021

See all articles by Ichirou Horide

Ichirou Horide

Reitaku University - Department of Economics and Business Management

Date Written: March 29, 2021

Abstract

Keizou Saji was Chairman and Chief Executive Officer of Suntory Limited, a food and beverage manufacturing firm in Japan. Although the global business community does not recognize him as Akio Morita of Sony Corporation and Souichirou Honda of Honda Motor Company, he was as famous as Morita and Honda in Japan. He earned acceptance as one of the country's most influential entrepreneurs for his business achievement and entrepreneurship. This paper examines his entrepreneurial behavior and why he deserves an entrepreneur.

Keywords: Entrtepreneurship, Entrepreneur, Innovation ,Suntory, Japanese marketing oriented firm.

JEL Classification: M31

Suggested Citation

Horide, Ichirou, Etwas Neues: Keizou Saji, an Entrepreneur (1919-1999) (Revised English Version)           (March 29, 2021). Available at SSRN: https://ssrn.com/abstract=3815071

Ichirou Horide (Contact Author)

Reitaku University - Department of Economics and Business Management ( email )

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Kashiwa, Chiba 271-8686
Japan
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0471-73-1100 (Fax)

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