The Study of Service Gap Analysis for Garment Retail Stores - A Literature Review
Journal of the Gujarat Research Society, Vol. 21, No. 16, December 2019
8 Pages Posted: 21 Apr 2021
Date Written: December 1, 2019
This paper is an effort to bring collectively all such research instruments, scales, tools & techniques, so as to help prospective researchers in comparing the same and selecting the one which is close to their usage. The paper also tries to summarize the dimensions and attributes used by authors for different service businesses. The methodology used is a plain evaluation method between a variety of studies conducted on service quality issues, using available research papers from different sources like online databases example- EBSCO & Emerald, and journals from libraries.
Keywords: Service Quality, Scales and Instruments, SERVQUAL, SERVPREF, RSQS
JEL Classification: Marketing Management
Suggested Citation: Suggested Citation