OMNI Channel Buyers - An Emerging Trend in Indian Retail Market

Industry-Institute Partnership – An Impact on Future Economic Development ISBN: 978-81-922746-5-2, 2016

10 Pages Posted: 14 Apr 2021

Date Written: February 13, 2016

Abstract

In today’s technologically driven world consumer shopping behavior towards different channels has changed. Customers can buy any product at any time from anywhere. The customer is using various online and offline channels simultaneously for buying any product which leads to the omnichannel buying behavior of the customer. He does not care about the channel from where he is buying the product but the most important thing is what experience he is getting out of that channel. So retailers should try to give the seamless experience to the buyers whatever channel he prefers. It has become a difficult task for the retailers for managing the channels at different levels. This research paper tries to study the concept of omnichannel buyers as well as how consumer behavior has changed the retail industry scenario in India. This paper also focuses on challenges faced by retailers due to the Omnichannel buying of customers.

Keywords: Omni channel buyers, buying behavior, challenges faced by retailers

JEL Classification: Omni channel buyers, buying behavior, challenges faced by retailers

Suggested Citation

Zaware, Nitin and Samudre, Harshada, OMNI Channel Buyers - An Emerging Trend in Indian Retail Market (February 13, 2016). Industry-Institute Partnership – An Impact on Future Economic Development ISBN: 978-81-922746-5-2, 2016, Available at SSRN: https://ssrn.com/abstract=3819487

Harshada Samudre

affiliation not provided to SSRN

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
5
Abstract Views
110
PlumX Metrics